1925 – Propaganda - a book written by Edward Bernays. He was Freud's nephew. It is about the engineering of consent. As the country becomes more democratic, you cannot run it like you used to, as a private club so you have to control what people think. Therefore, the public relations industry started. Leading figures were from the Creel Commission. Edward Bernays was the leading light and he was hired to make Rockerfeller's image look better. In this time period the word 'propaganda' just meant 'information'. Bernays applies the lessons of the first World War. During that period the propaganda (information) system showed that it is possible to "regiment the public mind every bit as much as an army regiments their bodies." These new techniques of regimentation of minds, he said, had to be used by the intelligent minorities in order to make sure that the "slobs" stay on the right course.
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